Monday, 14 September 2015

The Brilliance Of Peter Dutton's Apology

At the Huffington Post:
Deep within the corridors of power lies the office of the Department of Information, the Federal Government's messaging and communications team. Department head Mr Martin "Squidink" Farquar addresses his staff.

FARQUAR: In the wake of the drolly hashtagged #boomgate, I want you all to take in every detail of the apology that the Minister for Immigration made on Sky News. It is near perfect in its execution. It has been widely reported that Mr Dutton has apologised for the joke itself -- he didn't, which shows the skill behind the sleight-of-word here.

His performance is bookended beautifully. He opens by apologising for being unaware that a live mic was positioned behind "a private conversation", and so paints whoever listened in as an eavesdropper while still sounding contrite. Just lovely. Towards the end he apologises for distracting from the announcement of the Government's planned intake of Syrian refugees, and so leaves a key talking point fresh in the listener's mind as the statement wraps.
Read on at the HuffPo.

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